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"Where All Think Alike, No One Thinks Very Much" [walter lippmann, 1889-1974] |
Ich bin erst zufrieden, wenn ich begeistert bin.
Make My Day ... by Enthusing Me! - ralf schwartz
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Leadership Strategist & Counselor. Since 2005.
[beginner's mind, in start-up mode]
Portfolio
Leadership Strategies & Culture > Evolution Creating Distinctive Leadership thinking and culture by letting individuals, brands & businesses outgrow themselves and inspire the world. ... More after the click ... Innovation & Value Creation > Revolution Developing distinctive business models & brands, products & dialogs for corporations, agencies, and entrepreneurs. ... More after the click ... Talk Tank > Solution An 1 hour or 2 escape from the shallows of daily business. Delivering drop-dead simple, relevant & distinctive ad hoc solutions. ... More after the click ... Reflections on Distinctive Leadership: lead/culture. Reflections on Innovation and Value Creation: lead/marke. Distinctive Leadership Manifesto - 2005
[Outgrow Yourself, Inspire the World!] I would like us to make a difference finally. I would like us to stop making sense, ie.: I. I would like us to grow courageously independent and perfect our individual talents and vision. I would like us to take ourselves seriously - but not all-too important. I would like us to become a spark - and leave a mark. II. I would like us to value brilliance over instant gratification. I would like us to curiously question everything - instead of knowing all the answers. I would like us to long for knowledge in abundance. I would like us to make ourselves truly redundant. III. I would like us to grow relevant. I would like us to stop surfing every fad we stumble upon. I would like us to stop looking for distractions, but to wisely create solutions. I would like us to intuitively live Distinctive Leadership: outgrow ourselves and inspire the world - for the good, benefit, and wealth of our surroundings and ourselves.
Experience & Expertise My 25+ years of professional experience (incl. 10 years as managing director) amalgamate relevant communication and brand know-how with a profound leadership competence. My experience expressed in brands, businesses and agencies: Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Aegis, VivaKi/Publicis. |
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Vita Feb 2013: Due to current priorities krebsuzette.org will be the nucleus of my passionate engagement during the next months. Oct 2012: Hen, Zoja and I found dropdeadpoets creative consultants, to help focus the brand’s nucleus of success - ie. relevance, innovation, entrepreneurship - again. Feb 2012: My lead/marke side project brandpoems (tumblr) (Dear Brand, "Outgrow Yourself, Inspire the World!") starts. Oct 2011: Thomas Koch and I initialize The Third Club, a joint venture with 10 great co-founders to nurture creativity & innovation in communication, marketing and entrepreneurship. Since October 2011 Thomas and I have the privilege to write an online column for German Wirtschaftswoche, a weekly business & management magazine. Early 2011 Talk Tank goes live. Early 2010 lead/marke is up and running, focussing brand consultancy - via Business Innovation, Brand Engagement, and Communication Agility - on Innovation and Value Creation. Since October 09: member of the editorial team at werbeblogger, a leading German marketing, brand, and communications blog. From 2005-08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank. From 2006-09: LeadAcademy jury member. 2005: Foundation of ralf schwartz // distinctive leadership. 2004-05: Lecturing Leadership Excellence at Furtwangen University. For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005). The mediaclinique filled that gap in late 07. 2002-04: Managing Director for MediaLogics, the German Competence Center of Publicis Groupe Media, now VivaKi. 1997-01: 3years Managing Director Carat Wiesbaden, 1year Managing Director Carat Interactive (and member of Central European Executive Board during those last years), Director Strategic Product Development for 1year - Carat/Aegis Media. 1992-96: * Head of Media within GlaxoSmithKline marketing, responsible for Germany, Austria, Switzerland. From the end of 1987 I worked for Grey/MediaCom and Y & R as media trainee, consultant, group head, resp. I studied economics and specialized in marketing and strategic business planning. |
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More individual and urgent answers you will get via:
Leadership Strategies & Culture
| Innovation & Value Creation
| Talk Tankemail : ralf.schwartz at rsc.cc tel : +49 (0)170 / 20 20 701 Just give me a call! ralf schwartz // vita & manifesto 
| reflections on : leadership culture 
| innovation [Wirtschaftswoche-Kolumne | brandpoems
| krebsuzette
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| The Third Club ]
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© 2005-13 // imprint |
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