"Where All Think Alike,
No One Thinks Very Much"
[walter lippmann, 1889-1974]
Ich bin erst zufrieden, wenn ich begeistert bin.
Make My Day ... by Enthusing Me! - ralf schwartz
Leadership Strategist & Counselor. Since 2005.
[beginner's mind, in start-up mode]
Leadership Strategies & Culture > Evolution
Creating Distinctive Leadership thinking and culture by letting individuals, brands & businesses outgrow themselves and inspire the world. ... More after the click ...
Innovation & Value Creation > Revolution
Developing distinctive business models & brands, products & dialogs for corporations, agencies, and entrepreneurs. ... More after the click ...
Talk Tank > Solution
An 1 hour or 2 escape from the shallows of daily business.
Delivering drop-dead simple, relevant & distinctive ad hoc solutions. ... More after the click ...
Reflections on Distinctive Leadership: lead/culture.
Reflections on Innovation and Value Creation: lead/marke.
Distinctive Leadership Manifesto - 2005
[Outgrow Yourself, Inspire the World!]
I would like us to make a difference finally.
I would like us to stop making sense, ie.:
I. I would like us to grow courageously independent and perfect our individual talents and vision. I would like us to take ourselves seriously - but not all-too important.
I would like us to become a spark - and leave a mark.
II. I would like us to value brilliance over instant gratification. I would like us to curiously question everything - instead of knowing all the answers.
I would like us to long for knowledge in abundance.
I would like us to make ourselves truly redundant.
III. I would like us to grow relevant. I would like us to stop surfing every fad we stumble upon. I would like us to stop looking for distractions, but to wisely create solutions.
I would like us to intuitively live Distinctive Leadership:
outgrow ourselves and inspire the world - for the good, benefit, and wealth of our surroundings and ourselves.
Experience & Expertise
My 25+ years of professional experience (incl. 10 years as managing director) amalgamate relevant communication and brand know-how with a profound leadership competence.
My experience expressed in brands, businesses and agencies:
Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Aegis, VivaKi/Publicis.
Feb 2013: Due to current priorities krebsuzette.org will be the nucleus of my passionate engagement during the next months.
Oct 2012: Hen, Zoja and I found dropdeadpoets creative consultants, to help focus the brand’s nucleus of success - ie. relevance, innovation, entrepreneurship - again.
Feb 2012: My lead/marke side project brandpoems (tumblr) (Dear Brand, "Outgrow Yourself, Inspire the World!") starts.
Oct 2011: Thomas Koch and I initialize The Third Club, a joint venture with 10 great co-founders to nurture creativity & innovation in communication, marketing and entrepreneurship.
Since October 2011 Thomas and I have the privilege to write an online column for German Wirtschaftswoche, a weekly business & management magazine.
Early 2011 Talk Tank goes live.
Early 2010 lead/marke is up and running, focussing brand consultancy - via Business Innovation, Brand Engagement, and Communication Agility - on Innovation and Value Creation.
Since October 09: member of the editorial team at werbeblogger, a leading German marketing, brand, and communications blog.
From 2005-08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank.
From 2006-09: LeadAcademy jury member.
2005: Foundation of ralf schwartz // distinctive leadership.
2004-05: Lecturing Leadership Excellence at Furtwangen University.
For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005). The mediaclinique filled that gap in late 07.
2002-04: Managing Director for MediaLogics, the German Competence Center of Publicis Groupe Media, now VivaKi.
1997-01: 3years Managing Director Carat Wiesbaden, 1year Managing Director Carat Interactive (and member of Central European Executive Board during those last years), Director Strategic Product Development for 1year - Carat/Aegis Media.
1992-96: * Head of Media within GlaxoSmithKline marketing, responsible for Germany, Austria, Switzerland.
From the end of 1987 I worked for Grey/MediaCom and Y & R as media trainee, consultant, group head, resp.
I studied economics and specialized in marketing and strategic business planning.
More individual and urgent answers you will get via:Leadership Strategies & Culture | Innovation & Value Creation | Talk Tank
email : ralf.schwartz at rsc.cc
tel : +49 (0)170 / 20 20 701
Just give me a call!
ralf schwartz // vita & manifesto | reflections on : leadership culture | innovation
[Wirtschaftswoche-Kolumne | brandpoems | krebsuzette | | The Third Club ]
© 2005-13 // imprint